Episode 52: Spec’d for Success: Chrome or Capability

In this special episode, we are sharing the fantastic panel discussion held during our November virtual Regional Meeting, “Spec’d for Success: Chrome or Capability?” Making Smart Equipment Choices in Today’s Trucking Industry.

Host Kelsey Hipkin introduces the meeting, previously recorded on November 12, where we explore what it really takes to spec your fleet for success in 2025 and beyond. From understanding a truck’s full life-cycle and real run time requirements, to navigating the rising impact of tariffs on equipment decisions, and more.

Our panelists are Manni Lubana, President & CEO, Lubana Trucking Inc.; Tamara Sanderson, President, Ross Sanderson Trucking (RST); Anders Sorensen, Vice President of Fleet Accounts, Diamond International Trucks; Mark Taylor, Sr Manager, Transportation‑Canada, Pilot Flying J; Will Tucker, Sales and Marketing Manager, Ocean Trailer, and moderated by AMTA’s Dave Elniski.